As real estate investors we understand that we need to have a pipeline for our leads that is organized and direct. The same holds true for an investor’s website because after years of trial and error we have found that squeeze pages and a direct message constantly outperform websites that are loaded to the hilt with bells and whistles.

What we are going to be covering here is my tried and true method for setting up a website that makes for a fine, unobstructed pipeline for your leads. The more you understand the reasons behind the structure, the better you will be able to market and drive traffic that will convert into leads!

First thing we need to address is what you want to get out of your website, I think we can all agree that we want to display our properties for sale as well as to generate a list of buyers, and have seller leads coming in. We see that these are 3 essential pipelines for any investor, but why should we keep the bells and whistles out of the equation?

The answer is that they are distractions from your main goal and only work to obstruct your traffic from the main goal ::GETTING THEIR INFORMATION:: Many think that more is better, but when we want their contact information we really want to keep things simple and this is where the “squeeze page” comes in handy.

What is a “squeeze page” anyway?

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Sales increased 9.4% from August 2009. Increases ranged from 4.4% to 13% around the country. This is a good sign, but prices are still declining at 8.5% decline from the same time last year. However, this is the smallest decline in the past 13 months. (Information provided by the National Association of Realtors® )

We still have a long way to go, but as Lawrence Yun states “As long as home values continue to decline, I do not see how the economy can recover on a firm foundation”, the decline in housing prices is a clear indication that Americans are cutting back on spending and trying to budget for the future. So for many homeowners, they will either continue to owe more than their properties are worth, will have to do a mortgage modification or even lose their house to foreclosure.

In today’s economy, you need a financial plan that will increase your monthly income to handle down markets. I have been a big believer in multiple streams of income over the years and over the last year, I am so glad I spent the time over the last few years to generate Multiple Streams of Income.

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The tax credit has helped a lot of first time home buyers get into a new house with little or nothing down. This has spurred a lot sales that would not have otherwise occurred if there was no first time homebuyers tax credit. This has also helped the economy and the housing market stabilize.

So why wouldn’t congress extend the $8,000 First Time Homebuyers Tax Credit? There are many reasons for and against it. I don’t really care which way they go, I just need to know, so that I know how to plan ahead. And today they just announced that More...

Why not? Every other financial institution has received one, isn’t it about time the feds bailed out themselves. After all, it’s not their money, its ours.

Here is a report I found on Mortgage News Daily
http://www.mortgagenewsdaily.com/channels/video/112280.aspx

The only reason I think that FHA is even talking about a bailout, is because their counterparts Fannie Mae and Freddie Mac got a bailout. Now granted, there are a lot of FHA borrows who are also going through foreclosure, but I haven’t seen the same kind of numbers from FHA as I have from the other two. Partly because FHA never got into the no money down, cash back and no doc transactions that Fannie Mae and Freddie Mac did.

FHA has become the primary lender in my area and I expect it to stay that way for a long time. FHA is a good loan program for first time home buyers and will be my primary focus for buyers when I sell my rehabs.

As an investor who has been making a lot of offers on REO’s I know the challenges that everyone is facing today getting their offers accepted. The next hurdle has become getting to the closing table. I have heard and tried a lot of different techniques lately and here are a few of my observations.

First of all, there is a lack of inventory right now in many places. For example, here in Minnesota we have a 6 month redemption period. So all those properties that didn’t get foreclosed on back in November 2008 thru March 2009 are not on the market yet. Expect a flood of REO properties hitting the market late this year or early next year.

Secondly, the $8,000 tax credit is due to expire on November 30, 2009. This has caused a lot of buyers who qualify for the first time home buyers tax credit to buy now.

Third thing I have noticed is that the lenders have loosened up their financing guidelines somewhat as of late, which has allowed a lot of investors who can qualify for mortgages to pick up these REO’s for long term rentals. Which is a good strategy right now if you can get the financing. Even non-owner occupied interest rates are relatively low right now which has allowed for good cash flows from rental properties that were picked up as REO’s. More...